Conducting a technical SEO audit is a essential practice in ensuring your website ranks effectively on SERPs. A technical review uncovers hidden issues that might be preventing your site from ranking, even if your copy is compelling. Start by crawling your website using a tool like Screaming Frog. This will give you a comprehensive view of how search engines interpret your content. Audit for 404 errors, excessive redirects, and pages that return HTTP status errors like server-side failures. These issues can frustrate visitors and slow down bot traversal.
Evaluate your website architecture. Make sure your URLs are clean, descriptive, and consistent. Eliminate unnecessary session IDs where possible and prefer dashes over underscores. Ensure your site has a well-organized structure with core landing pages no more than a few clicks from the homepage. A well-defined hierarchy helps both visitors and crawlers navigate your content.
Ensure robots.txt isn’t blocking critical resources. It should not unintentionally restrict important pages or assets such as stylesheets and scripts that search engines need to properly index your content. Also, audit your XML sitemap. It should list all priority content and be registered in both major webmaster platforms. Refresh it frequently as you publish new pages.
Test mobile responsiveness. With the majority of traffic originating from smartphones, your site must be responsive and load quickly. Use Mobile-Friendly Test Tool and Lighthouse to identify issues like poorly sized visuals, طراحی سایت اصفهان non-asynchronous scripts, or heavy page assets. Compress images, enable cache headers, and combine and minify code to improve speed.
Look at your meta tags. Each page should have a unique title tag under 60 characters and a engaging snippet under 160 chars. Ensure uniqueness across pages as this dilutes ranking potential. Also, ensure your site uses semantic heading tags with only one H1 per page.
Check for duplicate content. Use tools to spot content syndication issues. Use rel=canonical markup to guide crawlers to the authoritative copy. Also, make sure your site uses SSL encryption. Secure sites are favored by search engines, and Chrome and Firefox display security alerts.
Validate your rich snippets implementation. Implement schema markup where appropriate to enhance semantic understanding. This can lead to rich results like star ratings or FAQs in search results. Test your structured data with Google’s Rich Results Test tool.
Once vulnerabilities are detected, rank them by severity. Resolve blocking technical problems first, then move to loading enhancements and on-page optimizations. Run a follow-up audit to validate resolution. Routine SEO health checks, at least once a quarter, will keep your site healthy in search results.