There is an increasing demand of Indian handicrafts throughout the world. It is a fact that handicraft market plays an important role when it comes to fighting against unemployment. However, it is true that handicrafts in India can be a great part of Indian economy, but due to various hurdles, it isn’t. Do you want to know about most common hurdles for Indian handicrafts export? If yes, then you should keep reading this informative post.
Lack of Adequate Infrastructure
One of the key reasons behind the decreasing sales of handicrafts in India is that there is no proper infrastructure for this industry. Yes, there is no adequate infrastructure that can help artisans to grow their business whether offline or online. It is often observed that most of the artisans throughout the country are still using outdated marketing techniques. Since they don’t have proper structure to showcase their handcrafts, they aren’t able to sell it. So, when it comes to helping artisans, there should be a proper infrastructure for this industry.
However, it is true that there is no adequate infrastructure for this industry, but it doesn’t mean that government is not doing anything. Government is trying to make a platform that can help contemporary artisans and entrepreneurs manufacturing handicrafts should be given adequate facility. When it comes to Indian handicrafts export, the first thing is the infrastructure. Having realized this fact, Indian government is trying hard to make things work. So, we can hope that soon the handicraft industry in India will be out of this situation. It means that professionals involved into this industry could be able to make real money selling mesmerizing handicrafts throughout the world.
Issues about Targeting Market
Whether you are going to sell products or services, you first need to know about a right market. The same rule can also be observed when it comes to selling handicrafts. But there are artisans who don’t have idea about the market. Since most of the artisans don’t know the targeted market to sell their handicrafts, they won’t be able to grab benefits of Indian handicrafts export. They even don’t know how to sell their handicraft items in India. It is certainly a bad thing for this industry.
Obviously, it is a great hurdle when it comes to making a handicraft business success in India. But still there is a hope for success. Yes, with the advent of internet and innovative technology, now it has become possible to sell anything online. There are various stores online that help people buying Indian handicrafts online. So, if you are assuming that you may not be able to cover global market sitting in India, you need to change your perception. You need to accept the fact that internet shopping is something that can help you making your handicraft business a real success saga.
Technology Is Needed
However, it is true that you are going to sell handmade products in India or overseas, but it doesn’t mean that you should ignore the importance of technology. One of the key hurdles for growing handicraft market in India is the lack of innovative technology. Yes, there is no innovative technology when it comes to increasing the production. This is the main reason why most of the handicraft companies in India couldn’t be able to produce quality handicraft items. The key reason behind the bad situation of handicrafts in India is the lack of innovative technology. There is no doubt that technology or innovative devices can help a business premise to increase its production.
However, it is true that there is lack of innovative technology in handicraft industry in India, but it doesn’t mean that there is no progress at all. There are various top handicraft manufacturing units in India, which are using different types of innovative machines, tools and other devices. So, if you want to get rid of this hurdle, you need to unveil the benefits of innovative technology. Without exploring the benefits of innovative technology for handicraft items in India, you may not be able to grab desired success.
Higher Price Tags
You may be surprised to know that there is no doubt that higher price tags could be a reason behind the decreasing demand of handicrafts. Or you can say that there is huge demand of buying handicrafts, but most of the people in India couldn’t be able to buy the same. The reason behind it is the price tag. If you want to sell your handicraft products in India, you first need to reduce the prices of the same. But the problem arises when you notice that by decreasing the prices, you may not be able to run a handicraft business in India successfully.
So, the question arises here how you can run a handicraft business successfully in the country. For this, you first need to arrange the price tags. For this, you should avoid doing most of the manufacturing tasks manually. Yes, when you do most of the manufacturing task manually, you will have to use lots of labors. Obviously, it can increase the overall production cost. Now, the question arises here how to reduce the higher prices of different types of handicrafts in India? For this, you need to start using automatic machines. You can even choose innovative devices and technology to make the production more productive than ever before.
Quality Should Not Be Compromised
However, it is true that you should try to reduce the prices of handicraft items in India, but it doesn’t mean that you should compromise with the quality of the products. Always remember that people don’t buy substandard quality of handicraft products. Moreover, the key reason behind the ever-ending popularity and demand of Indian handicrafts is that it comes with quality. So, you aren’t supposed to compromise with the quality of the same. Instead, you need to concentrate on improving the quality of different types of handicraft products. Whether you are going to unveil online handicraft market or traditional market for selling handicraft, you first need to keep quality of the products in mind.